Here’s lesson 1 in how to close more real estate deals quickly in the UAE.

Right, so here’s something I probably shouldn’t admit… I used to be absolute rubbish at building trust quickly. Proper terrible, actually.

You know that awkward moment when a client asks you something basic and your brain just… goes blank?

Yeah, that was me. All the time. (Still happens occasionally, if I’m being honest.)

Here’s the thing… and this might sound stupidly obvious (but bear with me here)…

Your clients couldn’t care less about your fancy sales pitch.

They want to know one thing: Are you going to waste their time and money?

Look, I know that sounds like something you’d find on page 47 of a generic property marketing guide.

But here’s the psychological bit that most real estate agents completely miss:

In the UAE, property deals move ridiculously fast.

Meanwhile, your potential client?

They’ve probably got three other agents messaging them right now.

Minimum.

So you’ve got about 30 seconds to prove you’re not just another commission-chasing numpty.

Here’s how you actually do it (and honestly, I wish someone had explained this to me years ago):

Actually Know Your Stuff Cold (Revolutionary Concept, I Know)

This isn’t about memorising fancy sales scripts or corporate buzzwords.

When someone asks about RERA laws, escrow accounts, or transaction timelines, you need to answer immediately.

Not “let me check with my manager” or “I’ll email you the details later.”

Right there. No hesitation.

Now, here’s the psychological bit (and this is where it gets interesting):

When you can’t answer basic questions, their brain automatically files you under “risky.”

And nobody drops serious money on someone who feels risky.

Respond at Lightning Speed (But Not in a Desperate Way)

I’m not talking about being pushy or needy.

Instead, I’m talking about replying to messages in minutes, not hours.

(Yeah, I know. Work-life balance and all that. But so does your competition’s hustle.)

Your clients’ brains literally equate speed with competence.

Bizarre but true.

Reply quickly, and they think you’re on top of your game.

Conversely, reply slowly, and they assume you’re either overwhelmed or couldn’t care less.

Show, Don’t Sell (Actually Back Up Your Claims)

Rather than saying “this is a brilliant investment” like every other agent in Dubai, show them exactly why.

Market comparisons. Recent sales data.

The stuff that makes their accountant nod approvingly.

Look, people are naturally suspicious (especially when big money’s involved).

However, suspicion melts away when you present proof instead of promises.

Speak Their Language (Literally and Culturally)

This one’s massive in Dubai. Learn a greeting in their language.

Furthermore, understand when to be formal versus casual.

Know when to crack a joke and when to shut up and listen.

(And yes, this takes effort. But so does explaining to your family why you lost another client to an agent who actually bothered to connect.)

Leave Them With Something They Can Use (Even If They Don’t Buy)

Here’s something I learned the hard way:

Even if they don’t buy today, leave them with something genuinely useful.

A market insight. An insider tip about upcoming developments.

Something that makes them think, “This person actually knows what they’re talking about.”

Because here’s what happens next… They start seeing you as a resource instead of just another salesperson trying to hit their monthly target.

The Bit Nobody Talks About (Because It’s Not Sexy)

Stop trying to “close” people like you’re in some naff 1980s sales training video.

Instead, help them first. Give value first. Be actually useful first.

When you do that consistently, something odd happens:

You don’t have to convince anyone of anything. They start leaning in on their own.

(I know, I know. Sounds too simple to work.

But simple things work precisely because everyone else is overcomplicating it.)

The agents making proper money in Dubai aren’t the smoothest talkers.

They’re the most helpful ones.

Mental, but true.

So in summary, here’s what you learnt in this lesson:

Number 1: Know your stuff cold

Number 2: Respond at lightning speed

Number 3: Show, don’t sell

Number 4: Speak their language

Number 5: Leave them with something they can use